First, issue a statement condemning the violence and looting we have witnessed in too many beautiful American cities in clear and unequivocal terms. Every American has a right to protest, but no one has the right to inflict harm upon their American brothers and sisters. The Biden team wants to make this campaign about “who we are.” Go ahead and tell us what that looks like and what it doesn’t. Fan out your surrogates on every media channel possible with this message.
Then go to Kenosha. Call your volunteers to take to the streets that have been damaged by protests and ask them to help restore them to their previous state. Request that they scrub graffiti and lock arms with business owners who have watched their stores be burned and looted. Take a week off fundraising to support a national GoFundMe campaign to help business owners get back what they lost.
Finally, launch a national call for unity and prayer. Biden held a successful virtual convention using Zoom-like technology. Bring us together again for the shared purpose of renewing our American spirit which so deeply yearns for the leadership people are looking for Biden to provide.