New Mexico published newspaper ads in neighboring Arizona and Texas, states respectively reporting 27% and 18% positive coronavirus test rates, urging their residents not to visit. Health experts consider a 5% rate to be worrisome.

But tourists keep coming.

“I think it’s bullshit. They’re saying the masks should work, so why should you be quarantined?” said Chris Fry, 59, a feed company manager from Dimmitt, Texas, staying in his cabin near Red River and stopping in town for ice before going fishing.

A 45-minute drive south in Taos plaza, Louisiana tourist Christy Brasiel was frustrated the historic Native American Pueblo was closed to visitors and compared Lujan Grisham’s rules to “communism or socialism.”

“They’re taking away our liberty,” said Brasiel, 49, staying in an Airbnb rental to avoid her voluntary quarantine order enforced by local hotels that turn away out-of-state visitors.