Cream of Wheat packaging with black chef image under "immediate review"

Cream of Wheat’s parent company, B&G Foods, said it is “initiating an immediate review” of the brand’s packaging.

The announcement follows decisions by the parent companies of Aunt Jemima, Uncle Ben’s and Mrs. Butterworth’s to overhaul their imaging in the wake of renewed calls for racial equality.

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“We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism,” B&G Foods said in a news release. “B&G Foods unequivocally stands against prejudice and injustice of any kind.”

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