A surprising 38 percent of beer drinkers insisted that they would not, under any circumstances, buy Corona as the deadly virus spreads across the globe, according to the survey conducted by 5W Public Relations.

“There is no question that Corona beer is suffering because of the coronavirus,” Ronn Torossian, founder of 5WPR, said in a statement.

There is no known similarity between the beer and the virus — except for the name.

But Torossian explained how important the name was to the product’s branding.