With Trump planning to go to his Mar-a-Lago club for Super Bowl weekend, Massie, a four-term Kentucky congressman, is purchasing TV advertising time in South Florida on the president’s favorite channel, Fox News. Massie’s goal: Communicate to the president that his Republican primary challenger, attorney Todd McMurtry, is a “Trump hater.”

The libertarian-minded Massie has broken with Trump on an array of key issues, which McMurtry has highlighted repeatedly since launching his campaign earlier this month. But Massie’s new commercial aims to turn the tables on McMurtry, who is branding himself as a staunch Trump ally in lockstep with the president ahead of the May 19 primary.

“He’s even worse than a Never Trumper. Todd McMurtry is a Trump hater,” says the ad, which opens with a photograph of Massie and Trump flashing grins and thumbs-ups.