The hotel’s biggest selling point though, according to a copy of the brochure seen by CNN, is the one thing that the Trump family insists it didn’t take advantage of: profiting off foreign governments.
“Tremendous upside potential exists for a new owner to fully capitalize on government related business upon rebranding of the asset,” reads the 46-page investor pitch.
The Trump Organization insists that its refusal to solicit foreign business has cost it more than $9 million. According to the brochure, those “sacrifices” include turning away 17,100 room nights in 2019, resulting in $5.3 million in lost room revenue and $3.9 million in lost food and beverage revenue.
The investor pitch is an explicit acknowledgment of how important foreign business is to the 263-room luxury hotel in the Old Post Office building blocks from the White House.