More than most of his Democratic rivals, Mr. Buttigieg, the mayor of South Bend, Ind., has cracked the code of the early months of the presidential campaign, embracing TV appearances while mastering the art of creating moments for social media and cable news. The 37-year-old’s campaign was the first to grasp that the early primary race would unfold on mobile devices and televisions instead of at the traditional town-hall gatherings and living rooms in the early states.
He’s not alone: Senator Elizabeth Warren of Massachusetts has inundated reporters with policy proposals, prompting hours of cable news coverage and forcing fellow candidates to respond to her ideas during live interviews.
Over the first six months of the presidential campaign, Mr. Buttigieg and Ms. Warren have outfoxed the other 21 Democratic candidates, demonstrating an innate understanding of the value of viral moments and nonstop exposure that drives politics in the Trump era.
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