“All of the memes and stuff like that.” he said. “That’s the future of political advertising.”
“The 30 second spots on TV aren’t the way to market anymore. The stuff online that people dismiss as memes — that’s the way to motivate people,” he added. “It’s the viral political marketing of the future.”
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In theory, his story is a perfect realization of the utopian understanding of the utopian promise of the internet: a truly democratic system of communication where anyone, anywhere can create things and get them seen by important people — even the president!
But in keeping with our current political moment, that utopian vision is used for vapid, divisive ends. The reality, as we should all know by now, is darker and a whole lot dumber.
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