President Donald Trump is assembling a sprawling, corporate-style reelection campaign with 10 divisions reporting to a single senior adviser, campaign manager Brad Parscale — a top-down structure that represents everything Trump’s improvisational 2016 effort was not.

The organization, described in interviews by a half-dozen Trump top political aides, prioritizes the campaign’s digital- and data-focused strategy, in keeping with Parscale’s expertise. The campaign has hired more than 30 full-time staffers so far and has begun building out a surrogate network devoted exclusively to putting pro-Trump talking heads on TV and radio and in newspaper op-eds — a move that reflects Trump’s fixation with how he’s portrayed in the media.