People are starting to prioritize politics over sex in online dating

The overall number of women prioritizing politics over sex doubled from 2016 to 2018, and the percentage increased from 27 percent to 42 percent across the country. Over the same period, the app has seen a 1,000 percent increase in political terms on people’s profiles ― reflecting a major shift in values that its executives have been watching closely since Donald Trump’s election.

“It’s truly, truly unprecedented the change in how people are using politics as a signal in dating,” said Melissa Hobley, chief marketing officer of OkCupid and a professional matchmaker. “Without a doubt, the recent presidential election and current administration have driven young women in particular, but millennials of both genders, to say, ‘Swipe left if you support Trump,’ or ‘I don’t even want to see you as a match if you don’t vote.’”

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