It’s important to understand the platform’s true influence.
One of the first things you learn when you start your professional life is that the people who care the most have the most influence.
It’s true in every business, from entertainment to the law to politics. In fact, given our extreme levels of public apathy and civic ignorance, it’s remarkable how few people it takes to transform a political debate. Take some time from one of your evenings to go to a school-board meeting. Watch how a dozen angry men and women can show up and convincingly purport to speak to elected representatives for tens of thousands of voters. Or watch the average political campaign, in which the candidates spend the vast bulk of their time speaking to very small groups of influential people in hopes of generating enthusiasm among an indifferent public.
Politicians are people, and people tend to respond to actual voices, not silent majorities. Aiming for the applause you know you can receive makes perfect sense.
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