President Trump’s re-election campaign announced on Monday that it would spend $6 million to air a new television ad throughout the country in the run-up to next week’s midterm congressional elections, “making the closing sale to vote” Republican. But Mr. Trump is not the one making this particular sale. Neither he, his likeness nor his voice appears in the spot.
That’s because Mr. Trump is unpopular with the group of voters his campaign is apparently trying to target at this critical stage in the race: white, college-educated women, who recent polls have shown disproportionately view him negatively, and are also disinclined to vote for Republicans.
The gauzy, 60-second ad features a professional white woman who appears to live in the suburbs, reflecting on the strength of the economy and fretting that “this could all go away” as she hesitates, then casts a ballot for a Republican.
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