The rules for beating Donald Trump

Fourth: Ignore Trump’s tweets. Yes, it’s unrealistic. But we would all be better off if the media reported them more rarely, reacted to them less strongly, and treated them with less alarm and more bemusement.

Tweets are the means by which the president wrests control of the political narrative from the news media (and even his own administration), whether by inspiring his followers, goading his opponents, changing the subject, or merely causing a ruckus. There’s no way to stop him, but there’s no reason to amplify him.

A corollary rule: Ignore the social-media screamers among the Trump haters, too. America is not Twitter. The people we need to hear from most are the ones who make themselves heard least — except, of course, on Election Day.

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