On May 30, Trump met with reality TV star Kim Kardashian at the White House. She wanted to make the case for commuting the prison sentence of Alice Johnson, a 63-year-old great-grandmother who had served over 20 years of a life sentence for a nonviolent drug offense.

Trump’s a busy man and he could have spoken with Kardashian on the phone, or even on Twitter, but instead he held an Oval Office meeting with the popular celebrity. Why?

So you would see it.

And not just you, a person who reads the opinion pages, but all the people who get their news from Facebook, daytime TV talk shows, late-night TV monologues, and even the front page of a tabloid newspaper while they’re stuck in the supermarket checkout aisle behind someone who’s searching for a coupon.