Pollster to Dem candidates: Focus on Mueller indictments

“There is a real information and education challenge for progressives to make sure more people learn that there is a ‘there’ there,” says Democratic strategist Jesse Ferguson. “Does it mean it’s going to be the focus of an entire ad campaign? Probably not. But there are real arguments that are impactful to voters and ways we can win this argument if we engage.”

Advertisement

Democratic pollsters say the more persuasive way to engage voters on the issue is to focus less on Russian meddling in the election and more on the criminal charges that the Department of Justice has brought forth. They argue that the latter evokes results while the former appears to rehash an election that voters have already moved on from.

The group found that centering messages on the results of the probe and the question of whether Trump is hiding something garnered more support than messages about Russian meddling or about Mueller himself.

Join the conversation as a VIP Member

Trending on HotAir Videos

Advertisement
Advertisement
Advertisement