"Roseanne" reboot sprang from ABC’s heartland strategy after Trump’s victory

“We looked at each other and said, ‘There’s a lot about this country we need to learn a lot more about, here on the coasts,’” Ben Sherwood, the president of Disney and ABC’s television group, said in an interview.

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They began asking themselves which audiences they were not serving well and what they could do to better live up to the company name — the American Broadcasting Company. By the meeting’s end, they had in place the beginnings of a revised strategy that led the network to reboot a past hit centered on a struggling Midwestern family, a show that had a chance to appeal to the voters who had helped put Mr. Trump in the White House…

“We had spent a lot of time looking for diverse voices in terms of people of color and people from different religions and even people with a different perspective on gender,” Ms. Dungey said. “But we had not been thinking nearly enough about economic diversity and some of the other cultural divisions within our own country. That’s been something we’ve been really looking at with eyes open since that time.”

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