Amazon knows why Alexa was laughing at its customers

“In rare circumstances, Alexa can mistakenly hear the phrase ‘Alexa, laugh,’” when other words are spoken, Amazon said in an emailed statement. “We are changing that phrase to be ‘Alexa, can you laugh?’ which is less likely to have false positives, and we are disabling the short utterance ‘Alexa, laugh.’”

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The company also said that instead of simply laughing when asked, the digital assistant, which is accessible through its line of Echo and Fire devices, will first acknowledge the request, saying, “Sure, I can laugh.”

One user said on Twitter that he was talking to his sister when he heard his device laugh. He had stopped the conversation and began searching online for an explanation of what had just occurred. Finding nothing, he asked Alexa to repeat the last sound she had made.

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