Shun the NRA. Shun the assault weapons manufacturers. Shame and vote out the politicians who take their money and do their bidding. That’s the strategy that activists for firearms sanity have finally seized on, after decades of losing to the most bloodthirsty lobby in America.
The rise of the Parkland students, and their #NeverAgain movement following the slaughter of 17 of their classmates and teachers by a 19-year-old former student at Marjory Stoneman Douglas High School in Broward County Florida, presents the most existential threat to the gun lobby in my lifetime. These kids, aged 15 to 18, have spoken more clearly, more forcefully, and more effectively than any activists or politicians, who for decades have pleaded for laws prohibiting the amassing of personal military-style arsenals by American gun fetishists.
What these young people have is special. They are too hurt and shocked and angry to be told to calm down. They are too social-media savvy to be fazed by bots and trolls and insane conspiracy theories. They were born in the post-9/11 age and are too fearless to be made to back down by bullies like the NRA’s resident Cruella de Ville Dana Loesch and her fellow travelers on the right. And they can easily spot the BS of a president, who has to hold a palm card to remind him to care when he speaks to them about their terrifying experiences.