The thirty-second spot is part of a six-figure buy from the Not One Penny campaign, a coalition of progressive organizations working against the proposal, on FOX News, including on Fox & Friends, the morning show Trump frequently watches.

The ad features an actor who looks like Trump tweeting at a golf country club as a voice-over proclaims, “A president who tells it like it is. That’s what America needs. But when it’s time for Trump to explain why his tax plan gives a big cut to the wealthy, including lucrative breaks for golf course owners and cuts for rich heirs — all worth more than a billion dollars for Trump and his family — why is this president suddenly at a loss for words?”