The $100 million target won’t necessarily be easy to reach. America First will be competing for cash with the Steve Bannon-backed Great America PAC, which is getting behind primary challenges against Republican senators and making its own pitch to conservative contributors…

Walsh told the gathering that tax reform is the group’s top priority heading into the election year. American First Policies, a nonprofit affiliated with the super PAC, is expected to launch an ad campaign in the coming weeks that would praise Republican lawmakers who line up behind the package and pressure those who don’t.

“This is a once-in-a-generation opportunity to pass strong, bold tax reform for the American people,” Walsh said in a statement. “Failure is not an option and America First is committed to mobilizing grassroots supporters behind President Trump’s commitment to the middle class.”