Fake polls are a real problem

Is Kid Rock leading the U.S. Senate race in Michigan? A story like that is essentially designed to go viral, and that’s exactly what happened when Delphi Analytica released a poll fielded from July 14 to July 18. Republican Kid Rock earned 30 percent to Sen. Debbie Stabenow’s 26 percent. A sitting U.S. senator was losing to a man who sang the lyric, “If I was president of the good ol’ USA, you know I’d turn our churches into strip clubs and watch the whole world pray.”

The result was so amazing that the poll was quickly spread around the political sections of the internet. Websites like Daily Caller, Political Wire and Twitchy all wrote about it. Texas Gov. Greg Abbott tweeted it out. And finally, Kid Rock himself shared an article from Gateway Pundit about the poll.

There was just one problem: Nobody knew if the poll was real. Delphi Analytica’s website came online July 6, mere weeks before the Kid Rock poll was supposedly conducted. The pollster had basically no fingerprint on the web.