Left-leaning MSNBC pulled big numbers as the only network in open opposition to the president, even before the spat between Trump and the “Morning Joe” hosts Joe Scarborough and Brzezinski engulfed Washington.
According to Nielsen’s second quarter ratings, MSNBC’s total viewers are up 73 percent year-over-year, with primetime viewership up 86 percent, easily making it the fastest growing cable news outlet.
Anchor Rachel Maddow has become a cultural icon on the left while also attracting a younger audience of viewers. MSNBC’s share of the coveted 25 to 54 demographic grew 78 percent in primetime over last year. Their primetime audience has nearly tripled since second quarter of 2014.