The San Antonio, Texas-based company said Tuesday it will also start advertising again on other programs where it had suspended ads, including “Hardball” and “The Rachel Maddow Show” on MSNBC, and Jake Tapper’s “The Lead” on CNN.

Following Hannity’s reporting on a discredited conspiracy theory involving the death of a Democratic National Committee staff member, the liberal advocacy group Media Matters last week posted a list of his show’s advertisers — and USAA was one of 10 to say it was pulling its commercials. At the time, the USAA said the company’s policy was to avoid politically opinionated shows.

But many of USAA’s customers reacted angrily, and it didn’t help when the company’s advertising on other opinion shows was pointed out.

USAA said it wasn’t trying to favor one set of political views over another.