Organizers of anti-Trump boycott look to expand its reach

“What I hear a lot from #GrabYourWallet participants is: ‘This gives me some sense of control over the situation right now,’ ” Coulter says. “We may have lost at the ballot box, but we can vote at the cash register every day. I’m going to continue to reach out to these companies to let them know I’m not doing business with them until they sever their relationship with the Trump family.”

Today, more than 50 companies are on the boycott list. She encourages consumers not to spend their money with them because they sell Trump products or because a member of the company’s board or a senior executive has backed Trump’s campaign.

“If you’re going to give money to the campaign of a guy who makes fun of disabled people, who questions the nationality of our country’s first black president, who likes to grab women by the genitals, you are going to raise the ire of consumers,” Coulter says. “That’s a part of your brand. And any company that thinks it’s not a part of their brand is being naïve.”