Making America Great, a nonprofit run by Rebekah Mercer, one of Trump’s most influential donors, will begin airing $1 million in television ads on Wednesday, coupled with a $300,000 digital advertising campaign. The TV ads will run in the District of Columbia, along with ten states Trump carried in the presidential election where a Democratic senator is up for re-election in 2018: West Virginia, Wisconsin, Missouri, Michigan, North Dakota, Florida, Ohio, Indiana, Montana and Pennsylvania. The digital campaign also will focus on voters in those states.
“Our group will be a conduit to highlight President Trump’s achievement to the rest of the country,” says Emily Cornell, who is moving from the Mercer-funded data firm Cambridge Analytica to run Making America Great’s day-to-day operations. “We are here to promote successes and hold accountable broken promises — not just to those who voted for Trump, but to all Americans.”
Trump can use the PR boost. On March 27, Gallup reported his job approval rating fell to a new low of 36 percent, two points lower than his predecessor, Barack Obama, ever reached during his eight-year tenure in the White House.