The trick? Making sure his media diet included a healthy dose of praise.
President Donald Trump’s former campaign staffers claim they cracked the code for tamping down his most inflammatory tweets, and they say the current West Wing staff would do well to take note.
The key to keeping Trump’s Twitter habit under control, according to six former campaign officials, is to ensure that his personal media consumption includes a steady stream of praise. And when no such praise was to be found, staff would turn to friendly outlets to drum some up — and make sure it made its way to Trump’s desk.
“If candidate Trump was upset about unfair coverage, it was productive to show him that he was getting fair coverage from outlets that were persuadable,” said former communications director Sam Nunberg. “The same media that our base digests and prefers is going to be the base for his support. I would assume the president would like to see positive and preferential treatment from those outlets and that would help the operation overall.”