The reason why is both unsatisfying as it is predictable: A lack of self-control. Nearly 70% said they just needed to see what happens next.
But there’s good news, the U.S. ranks fifth on the cheating list, falling far behind Mexico and Brazil, where nearly 60% of people admit to cheating. Europe, it appears, is where you’ll find binge-watching honesty. The most faithful countries were the Netherlands, Poland and Germany.
Cheat-watching is an out-of-control phenomenon, increasing three-fold since 2013. The cheaters aren’t even bashful anymore. Nearly half of them admit to multiple offenses and 63% said they’d do it more if they could get off scot-free. Only a third keep their cheating a secret.