Retail experts say the reason Nordstrom stock shook off the controversy while other companies have seen their share prices fall after being on the receiving end of a disgruntled tweet was simple: Unlike Lockheed Martin, which depends on U.S. government contracts, or General Motors, whose investments in Mexico could be threatened by an import tax, there isn’t much Donald Trump can do to hurt the fortunes of a high-end department store chain.

Retail analysts dismissed the idea that the decision to drop Ivanka Trump’s brand was politically motivated.

“The fashion business is all about the product,” said Richard Jaffe, research analyst and managing director at Stifel Nicolaus. “What’s happening at Nordstrom, what’s happening with the Ivanka brand, we believe, is simply about the product and consumers’ response to it.”