Why Trump isn’t tweeting about the Olympics

You’d think Donald Trump would love the Olympics: The flag-waving pageantry, the pure, unbridled patriotism—and, my god, the winning. So much winning you almost get tired of the winning.

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But actually, Trump doesn’t seem to be interested in the Olympics at all: As Team USA shatters world records and scores win after historic win, Trump’s Twitter account, his favored megaphone, has been virtually mum. Since the one awkwardly worded meme he blasted out to his feed on August 5, with his own photo in front of an American flag, Trump has tweeted about the Olympics exactly zero times. He’s attacked the media, retweeted compliments to Donald Trump, pumped up his rallies. Not a word about the events that people are tuning into every night.

Hillary Clinton, on the other hand, is seizing the opportunity to ride the wave of these feel-good Olympics. Since the start of the Rio Games, the Clinton campaign has unleashed a steady flow of social media messages congratulating the athletes and embracing their stories. And she has deliberately piled on by peppering the Olympics broadcast commercial breaks with the same brutal ad, over and over—the one that shows Trump being ridiculed on Letterman for making his clothing lines overseas.

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