Apple is refusing to lend its support to a movement based on its own ideological and moral standards. But remember, it was only a few months ago that Apple boycotted North Carolina after the state made it legal to do just that: refuse service to customers on ideological or moral grounds. Double standards, anyone? And as Apple CEO Tim Cook, who is openly gay, was taking the forefront in a corporate boycott of so-called “anti-LGBT” bills in places like North Carolina and Indiana, he was also assiduously courting business in places like Saudi Arabia, Iran, Qatar, and the United Arab Emirates, where homosexual activity is actually illegal. Cook certainly doesn’t seem to feel a burning moral need to boycott India, a place where homosexuality is punishable by life imprisonment. Instead, back in May, he received a warm welcome from Indian Prime Minister Narendra Modi and the two sat down to talk shop about Apple’s expansion into the world’s largest democracy.

And there’s another layer of hypocrisy there. Tim Cook’s rise through the corporate ranks at Apple isn’t due to his magic touch with design or technology, but another forte that has been a bigger source of controversy to the firm: its world-beating logistical capabilities, which rely on a deep and profound relationship with China and Chinese-based manufacturers. If our media wasn’t so invested in a “pro-LGBT heroes vs. anti-LGBT villains” narrative, journalists might have taken some time to question the decency of a person (and the company he runs) who has created so much shareholder value, and such enviable profit margins, all thanks to a congenial relationship with an authoritarian-productivist atheist regime.