Five reasons Trump's communication strategy is working

Repositions his opponents

He finds out the weaknesses of his opponents and exploits them. He also uses the Karl Rove strategy of taking the strengths of his opponents and turning them into weaknesses – saying whatever he wants about them without much concern for the truth. This works with those that feel powerless and disaffected since they are looking for the hero that will save them from all the evils in the world.

His fans seem to like the fact that he attacks people of all parties and persuasions. In addition to his requisite attacks on Democrats, the Mexican Government, and Muslims, he has attacked conservative talk show hosts, such as Megyn Kelly, Republican war hero John McCain, Republican strategist Karl Rove, the Bushes, other Republican rivals, and even the Pope. Most politicians would suffer greatly for attacking any one of these. Not Trump.