What the WWE does care about is keeping control of the way people experience “wrestling” — preferably not as the disreputable carny spectacle it once was, but as a family-friendly, 21st-century entertainment. When recapping wrestling history, it can completely elide the messier incidents: the sex scandals, shady deaths, neglected injuries, drug abuse and more. The audience, meanwhile, knows what the WWE cares about, giving it enough knowledge of wrestling’s inner workings to analyze each narrative not just through its in-world logic (“this guy will win the championship because he seems more driven”) but by considering external forces (“this guy will win the championship because he is well-spoken enough to represent the company when he inevitably shows up on ‘Today’”). Parsing both those layers — the behavior and the meta-behavior, the story told and the story of why it’s being told that way — can be an entertainment in its own right, and speculating on creative decisions has long been a fascination for wrestling fans.

This is how a lot of fields work these days. The audiences and the creators labor alongside each other, building from both ends, to conceive a universe with its own logic: invented worlds that, however false they may be, nevertheless feel good and right and amusing to untangle. Consider the many ways of listening to the song “Sorry,” from Lemonade, in which Beyoncé takes shots at an unnamed woman referred to as “Becky with the good hair”: a person we’re led to believe is having a relationship with the singer’s husband. You can theorize about the real-world identity of “Becky with the good hair,” as the internet did. You can consider the context of the phrase (why “Becky”? why “good hair”?), as the internet did. You can think about why Beyoncé decided to make art suggesting that her real-life husband cheated on her. All of this will be more time-consuming, and thus be interpreted as more meaningful, than if she had said outright, “He did it.” (Or if we said, “It’s just a song.”)

The process of shaping a story by taking all these layers into account seems dangerously similar to what corporations do when they talk about “telling the story of our brand” — only as applied to real people and real events, instead of mascots and promotional stunts.