But Facebook’s latest feature is more than just the ability to post live video for your friends to see. There’s a map where you can explore streams from across the world. There are filters to use when broadcasting, and integration with the newly minted Facebook reactions.

It’s one of the largest product releases by Facebook in a while, but most of the bells and whistles sound like features offered elsewhere. By jumping into live video, Facebook is also replicating or, well, re-imagining live video done by Periscope, Meerkat and others. In an interview with Buzzfeed News last week, Zuckerberg addressed what makes Live different from Periscope — the video streaming company owned by Twitter…

Facebook offers what Periscope does but with an added bonus — it’s now exactly where the people are. There’s no pitch, no need to download the next big app. It’s on Facebook. You have Facebook. Why go anywhere else?