Donald Trump first made his mark in the mid-1970s by purchasing the venerable Commodore Hotel in midtown-Manhattan and covering it with stainless steel and glass.
It was the beginning of a long, carefully planned campaign to create a Trump brand of glitz and glamour — one that he would attach to everything from champagne to neckties.
Now some people think that the mud-slinging presidential campaign may have seriously damaged Trump’s brand, especially with the high-income crowd he caters to.
“Among this higher-income group — the group that, at least for his hotels and golf courses and things like that would be the target group — we do think that this data is showing there could be significant problems,” said Will Johnson, president of BAV Consulting, a division of the Young & Rubicam Group, which regularly surveys public attitudes about brands.
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