Bernie Sanders's dilemma: Go negative or go home

“I don’t think he wants to be president,” said Trippi. “You’ve gotta be cold as ice and all that good stuff and his consultants may be his team may want to be, but he doesn’t and so he’s not going to do what it takes to run for president.”

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Sanders has attempted to get around his pledge. His latest attempt to break the “no attacks” rule (or just bend it a little) occured this past weekend when his campaign launched an online ad that called Clinton out for her large corporate donations. That ad was pulled down after The Washington Post called to inquire about its negative nature.

The kerfuffle illustrated that as the third debate approaches and the first contests grow closer, Sanders’ campaign still hasn’t seemed to figure out how to go after his main rival for the presidency.

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