Dec. 22 — the Monday before Christmas — was peak Holiday Gift Panic last year. You can see that right around the beginning of December is when husbands’ gift-searching starts to ramp up relative to wives’.
Also note that some husbands are still searching for “gift for wife” on Christmas Day. Remember these poor souls during your holiday celebrations this year. Say a prayer for them, maybe.
By contrast, according to Google’s data, there are approximately zero wives still searching for gifts on Christmas Day.
Here’s one final wrinkle, though. The search patterns for “gift for boyfriend” and “gift for girlfriend” are much more similar than the wife and husband searches are. And the numbers on Valentine’s Day suggest a huge spike in women experiencing boyfriend-related gift anxiety.