Doritos launches rainbow flag chips to benefit Dan Savage’s LGBT group

In a press release Thursday, Frito-Lay announced that Doritos Rainbows, inspired by the pride flag, are available exclusively to consumers who donate to the It Gets Better Project, a nonprofit organization founded by Dan Savage and Terry Miller, which seeks to provide support for young LGBT people.

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Individuals who donate $10 or more in support of the project will be mailed a bag of the rainbow chips, while supplies last, Frito-Lay said.

“There’s nothing bolder than being yourself,” the company declares on the Doritos Rainbows package.

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