“I don’t know what I stand to lose after this, it don’t matter though, because it ain’t about me, it’s about new ideas, bro, new ideas. People with ideas, people who believe in truth,” West said after accepting the 2015 Lifetime Achievement Award from singer Taylor Swift. “And yes, as you probably could have guessed by this moment, I have decided in 2020 to run for president.”

“We the millenials, bro,” West, 38, said moments earlier. “This is a new mentality. We are not going to control our kids with brands. We are not going to teach low self-esteem and hate to our kids. We are going to teach our kids that they can be something, we’re going to teach our kids that they can stand up for themselves. We’re going to teach our kids to believe in themselves.”