Democrats spent most of 2012 raising the ick factor associated with Mitt Romney’s name — condemning the supposed evils of his investment-banking firm, publicizing his privately uttered remark that 47 percent of the electorate had become wards of the state, raising questions about his essential character because he was mean to a kid in high school and once put the family dog in a carrier on the roof of his car.
In this respect, Republicans are ahead of the game. Hillary is beginning her trek to November 2016 with a built-in “ick factor” regarding her essential truthfulness and the sense that she spends her life dancing around and about ethical lines.
Now, there will be a Republican nominee, and what was done to Romney will be done to him to the extent possible.
So what we may have, as Election Day nears, is a choice between relatively unattractive options. What’s far from clear is how Hillary can make herself even remotely attractive from here on in to anyone who isn’t already in her camp.