At the risk of emphasizing his status as a lame duck, Obama announced the establishment of My Brother’s Keeper Alliance, a nonprofit outgrowth of the My Brother’s Keeper program in the White House that the president announced more than a year ago, with little fanfare from a jaded press and public.

Even highly informed people have never heard of “MBK,” but here was Obama, a la Joe Biden without the profanity, ad libbing that this was “a big deal.”

The program is aimed at providing opportunity and a shot at the American Dream for the most disadvantaged segment of society—boys and young men of color.

BYMOC (yes, everything must have a tiresome acronym these days) won’t take up all of the president’s bandwidth; he’ll still have plenty of time for lucrative writing and lecturing, and golf.