Confirmed: Wearing a suit makes people think differently

The researchers arrived at their finding after a series of experiments. The first two had student participants show up without any sartorial instructions, rate the formality of the outfit they happened to be wearing, and then take some tried-and-true cognitive tests to determine their processing styles. In these tests, self-rated formality correlated with the favoring of abstract processing. But since, in the words of the researchers, “the students on this campus tend to dress casually,” explicit instructions to come to the lab with formalwear were required to get students to not show up with sweatpants alone. When subjects who changed into “clothing you would wear in a job interview” took similar cognitive tests, they demonstrated more abstract processing than the group that sported “clothing you would wear to class.” That was a result that allowed the researchers to arrive at a causal link.

Does the effect Rutchick, Slepian, and their colleagues found matter just as much for everyday suit-wearers as more sporadic ones? “No matter how often you wear formal clothing, if you are wearing formal clothing, then you are likely in a context that’s not the intimate, comfortable, and more socially close setting with no dress code,” says Slepian. “Thus, whether you wear formal clothing every workday, or only every wedding, my prediction is that we would find a similar influence because the clothing still feels formal in both situations.”

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