Donating some percentage of profits to environmental organizations has become a widespread marketing practice to attract lefties, those with a vague sense of guilt about Western prosperity, and even non-political consumers who think, “I like camping! Yay, streams and bears!” You, too, can use such affinity marketing to attract the customers you want and avoid the ones you don’t.
If you’re not currently a member of or contributor to national or state organizations that lobby for and promote traditional marriage, it’s time to join. And your business card, service van, website, estimate sheet, and invoices should all make it clear that you donate some percentage of profits to such organizations.
Nothing says you have to limit the advertising of your donations to pro-traditional marriage organizations. Proudly touting your membership in organizations like the National Rifle Association, Eagle Forum, and Heritage Foundation would likely repel much of the same crowd. And a service van plastered with bumper stickers for your favorite Republican candidates will function as garlic and crucifixes against those wanting to extract the blood cells and marrow of your conviction for their own political ends.
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