Clinton doesn’t want to end up like Vice President Al Gore in 2000. Although he did relatively well in the final election (with many Americans believing that he did actually defeat George W. Bush) he didn’t generate much energy once the campaign started.
Although he too was touted as a “perfect” candidate who was the ideal person for the job, something seemed stiff and inauthentic when he actually hit the trail. He seemed to freeze when the television cameras were rolling. Gore had trouble connecting with voters, and he seemed to remake his image constantly. His biggest asset ended up being that he was viewed as the inevitable nominee, rather than what he actually stood for.
Clinton must avoid following Gore’s path. She suffered this fate in the 2008 primaries and can’t afford to do so again. She needs to do more than rest on the perception that her candidacy is inevitable and on her record of experience. That is not enough.
More important is for her to put forth an exciting vision about what she would stand for in the White House. Voters thirst for signs of greatness when they pick their presidents, even if they are savvy enough to understand that the reality of a polarized Washington will probably limit her ability to achieve bold change.
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