Today, it’s possible to create an actor entirely from digital composites. The Mill, for example, has completed a 90-second Johnny Walker ad featuring a CG Bruce Lee for agency BBH in China. “We created his entire face in CG and hand-animated that, using shots of the actor for reference,” says Shenfield. He believes that a CG actor is an option, as long as artists can create his face convincingly. “The eyes require a lot of work,” he says. “Keeping motion continuous in the musculature and the eyes is the key to making it look real.”