Dear Starbucks: Can we not talk about race?

As long as we’re going there , why not a little banter about abortion? How about world hunger while you stuff yourself with a 460-calorie cranberry-orange scone? Want extra sugar in that salted caramel hot chocolate? Come to think of it, Starbucks would do the country a greater favor by cutting back on sugar.

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Schultz isn’t new to corporate activism, but this time he seems aggressively out of touch with his target audience. Nobody wants to be lectured before her coffee; Starbucks denizens, who often are toting newspapers and laptops, don’t want to be lectured, period…

Taking a seat and opening my laptop, I connected to the Starbucks Wi-Fi and quickly realized that, by virtue of signing on, I had essentially joined the movement. The Wi-Fi network’s log-in screen urged me to follow links to USA Today, where I could read more about race and even take a test that would reveal my racial biases.

Here I thought I was going to drink coffee, not engage my fellow humans, toss my empty cup in the appropriate recycling receptacle and bow out without actually genuflecting. Instead, by merely walking through the door, I had committed a revolutionary act.

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