When Bush is asked about Common Core, he doesn’t let himself get pulled into the weeds about individual curriculum choices that schools have been developing and making in response to the standards. Instead, he reframes Common Core as a common-sense effort at accountability in public education: “Raising expectations and having accurate assessments of where kids are is essential for success, and I’m not going to back down on that,” the former Florida governor said.

Some conservative commentators have interpreted Bush’s strategies as a a replay of Jon Huntsman’s base-baiting 2012 campaign. But Huntsman seemed to be uninterested in conservative support entirely. Bush’s rhetorical game might actually win their respect.

Bush doesn’t come to conservatives as Mitt Romney did, with a basket full of new convictions. Bush’s efforts to sell his positions to conservative voters is an implicit message that he wants conservatives to support him. It also helps that he keeps hiring political and activist figures who have a devoted following among the most conservative parts of the right.

Even if conservatives can’t get everything they want, they seem to appreciate knowing where the GOP candidate stands, and what they can expect from him.