THAT SMUGGLING MISSION was planned and executed last September by the North Korea Strategy Center and its 46-year-old founder, Kang Chol-hwan. Over the past few years, Kang’s organization has become the largest in a movement of political groups who routinely smuggle data into North Korea. NKSC alone annually injects around 3,000 USB drives filled with foreign movies, music, and ebooks. Kang’s goal, as wildly optimistic as it may sound, is nothing less than the overthrow of the North Korean government. He believes that the Kim dynasty’s three-generation stranglehold on the North Korean people—and its draconian restriction on almost any information about the world beyond its borders—will ultimately be broken not by drone strikes or caravans of Humvees but by a gradual, guerrilla invasion of thumb drives filled with bootleg episodes of Friends and Judd Apatow comedies.

Kang likens the USB sticks to the red pill from The Matrix: a mind-altering treatment that has the power to shatter a world of illusions. “When North Koreans watch Desperate Housewives, they see that Americans aren’t all war-loving imperialists,” Kang says. “They’re just people having affairs or whatever. They see the leisure, the freedom. They realize that this isn’t the enemy; it’s what they want for themselves. It cancels out everything they’ve been told. And when that happens, it starts a revolution in their mind.”