Lie #7-The Jewish owner of Freddy’s Fashion Mart in Harlem was forced by its landlord a Black Church to raise the rent on a black-owned sub-tenant. Sharpton falsely blamed Freddy’s for the rent dispute, and called him a “white interloper” even though the store had been in the same location for 40 years. Following one of the Sharpton incited demonstrations, one of the protestors, a black man, stormed Freddy’s Fashion Mart with a pistol, screaming: “It’s on now! All blacks out!” In addition to shooting, he set fire to the building, eventually killing himself and seven others. Sharpton denied having spoken at any rallies and refused to accept any responsibility for poisoning the atmosphere, but the Jewish Action Alliance had recordings of Sharpton proving he was lying.  While never acknowledging he incited the incident, the MSNBC Star did apologize for calling Freddy’s owner a white interloper. He claimed his error was not leaving out the word “white.”