Drawing contrast with Romney, Jeb Bush says he's willing to release years of tax returns

The effort is meant in large part to eliminate comparisons to 2012 Republican nominee Mitt Romney, who waited until September of 2012 to release just two years of tax returns after months of pressure from Democrats and even members of his own party to be more open about his extensive wealth.

As Romney held off on the tax return release, Democrats successfully painted him as an out-of-touch multi-millionaire who had something to hide. The nascent Bush campaign – which is already attempting to craft a message to appeal to middle and working class Americans – plans to move early on to crush efforts by either Democrats or rival Republicans to paint the former governor as a super-wealthy creature of Wall Street.

Part of that effort was on display this week as Bush announced the creation of his “Right to Rise” political action committee with casual remarks in English and Spanish made directly to the camera on a New York city street and posted on Facebook.