But then something strange happened: nothing. Instead of serving up the expected torrent of anonymous information — secrets, gossip, facts, falsehoods — Whisper’s Celebrities and Pop Culture forum reverted to its rather tame self. After scrolling through pages and pages (and pages) of posts, the most scandalous celebrity message this muckraker could find was “Adam Sandler is an idiot.”…

I suspect the real reason that Whisper has been slow to catch on in Hollywood is rooted in the nature of Hollywood itself. Despite all the blather about it being impossible to hide from the tweeters and Instagrammers lurking in every nook and cranny of the Chateau Marmont, moviedom is still extremely skilled at hiding stuff.

“The secrets people will hold here never cease to amaze me, and I think it has a lot to do with how hard it is to get inside the club,” said Janice Min, the top editor at The Hollywood Reporter and Billboard magazine. “Once you’re in, you are so afraid of being kicked out that you keep your mouth shut.”